Appointment letter World Fashion Centre - An important milestone for Amsterdam
During PROVADA, the Municipality of Amsterdam and MRP, developer and owner of World Fashion Centre Amsterdam, signed a letter of intent regarding the renewal of WFC Amsterdam and its surrounding area.
With this ambitious plan, WFC will be transformed into a future-proof and healthy new urban district where living, working, entrepreneurship, and social interaction come together. The development includes new social housing, mid-market rental homes, and private-sector housing, as well as community facilities, space for fashion businesses, entrepreneurs and offices, supporting hospitality venues, and vibrant public meeting spaces.
From left to right: Anne Mahlmann, Ivar DIjk, Nabila Bouabbouz, Steven van Weyenberg, John-Paul van der Sligte, Achmed Baâdoud, Bart Meijer, Mohamed El M’Barki,Tomas Zwart
The area surrounding WFC has been an important part of the transformation of Amsterdam Nieuw-West for several years. Where office buildings once dominated the streetscape, an attractive mixed-use neighborhood is gradually emerging, with space for housing, employment, and local amenities.
Bart Meijer, CEO and owner of MRP: "By signing this letter of intent, we are taking an important step in the further development of WFC and its surrounding area. For decades, WFC has been an iconic landmark in Amsterdam and serves as a connection between the historic city center and Amsterdam Nieuw-West. With respect for the building’s architectural and heritage value, we are working towards a future-proof urban environment where living, working, and meeting come together. In doing so, we are not only strengthening WFC itself, but also creating lasting value for the city and for the gateway to Amsterdam Nieuw-West."
From Four to Six Towers
WFC will be expanded and renewed. The number of towers will increase from four to six. Towers 1 and 2, designed by architect Hugh Maaskant and recognized for their heritage value, will receive several additional floors while otherwise being preserved as much as possible. Tower 4 will be renovated and extended in height. In addition, two new towers will be added: one between Towers 1 and 2, and another on the southern side of the complex.
A Mix of Functions
The renewed WFC will become more than just a location for fashion, offices, and events. The area will feature a diverse mix of functions that combine living, working, and recreation. The semi-public rooftop park will play a key role in this vision, making the area more accessible and attractive for residents, entrepreneurs, and visitors.
Steven van Weijenberg, Alderman of the Municipality of Amsterdam: "This is a major step towards the new development and expansion of the World Fashion Centre. In addition to creating extra space for entrepreneurs, the project will add 261 homes, including 156 social rental homes, 26 mid-market rental homes, and 79 private-sector apartments. This is a fantastic result for the neighborhood, and I hope it will become not only a great place to work, but also a pleasant place to live."
Next Steps in the Development
The letter of intent provides the foundation for the further elaboration of the plans. The redevelopment of WFC creates opportunities for a sustainable, inclusive, and healthy urban environment, with ample space for living, working, and spending time.
